The Corporate Ediscovery Hero Awards is an annual event put on by Zapproved. 2017 was the inaugural year. The Awards Celebration recognizes the individuals making big strides in solving e-discovery in-house.
Company
Challenge
2017 was the inaugural year for the awards celebration which means we needed to create a visual language. We knew we wanted the branding to be representative of Zapproved but also stand apart.
Solution
Zapproved’s annual conference, PREX, uses blue as a dominant color, so I pulled in that blue along with the Zapproved green to give visual connection to both marketing efforts. Additionally, I utilized the shape of a circle to further the brand story and connection between Zapproved and PREX. The space we hosted in didn’t have many options for additional branding efforts aside from the reception area, as you’ll see below. The goal there was to create a high energy atmosphere with a mix of branding to showcase the Corporate Ediscovery Hero Awards and tie in Zapproved.
Assets Created:
- Event Logo
- Program
- Gobo
- Stickers
- Postcards to promote other marketing efforts
- Name badges
- Signage
- Presentation Slides
- And more
