The Corporate Ediscovery Hero Awards is an annual event put on by Zapproved and 2018 was the second year. The Awards Celebration recognizes the individuals making big strides in solving ediscovery in-house.
Company
Challenge
This was the second year we put on The Corporate Ediscovery Hero Awards and we wanted to slightly adjust the logo, tone down the Zapproved green to give the overall branding a darker look to play off not only the the spaces look and feel (Tavern on the Green, in New York City) but to add an element of class to the event.
Solution
Zapproved’s annual conference, PREX, uses blue as a dominant color, so I pulled in that blue along with the Zapproved green to give visual connection to both marketing efforts. Additionally, I utilized the shape of a circle to further the brand story and connection between Zapproved and PREX.
Assets created:
- Event Logo
- Program (This year, since we added dinner to the agenda, we created a narrow program that could easily tuck under the attendee’s plate and not add extra clutter to the table)
- Postcards to promote other marketing efforts
- Name badges
- Signage
- Presentation Slides
- Marketing materials leading up to the event for promotional needs
- And more
