The Corporate Ediscovery Hero Awards is an annual event put on by Zapproved and 2019 was the third year. The Awards Celebration recognizes the individuals making big strides in solving ediscovery in-house.
Company
Challenge
This was the third year Zapproved hosted the Corporate Ediscovery Hero Awards and the desire was to overhaul the branding to fit under, a now sunsetted, sub-brand, CorporateEdiscovery.com. A few months leading up to the event, the decision was made to sunset that website and branding, so I had to adjust and bring back in the Zapproved branding.
Solution
The biggest challenge with the brand-shift was ensuring the solution was streamlined and easy enough to implement so we didn’t fall behind any milestones moving forward for the event. I ended up swapping out the yellow for green which felt intentional but didn’t create too much overhead. The initial redesign of the logo went from the original circle in years past to a shield, to represent honor and achievement, which spoke to the idea of the celebration. Since the original CorporateEdiscovery.com logo had interesting and intricate lines, I went a route that allowed similar elements to emerge.
For this event, I created:
- Event Logo
- Program (Since dinner was on the agenda to kick off the ceremony, we created a slim narrow that could easily tuck under the attendee’s plate and not add extra clutter to the table)
- Postcards to promote other marketing efforts
- Name badges
- Signage
- Presentation Slides
- Marketing materials leading up to the event for promotional needs
- And more
